The fashion industry's need for a sustainable strategy has never been greater. Out of the 80 billion pieces of clothing produced worldwide each year, 75 per cent end up in landfill or incinerated, according to Greenpeace.
Luckily, the march towards a waste-free, ethical shopping experience continues. As the COP23 climate change summit in Bonn came to an end last Friday, Friends of the Earth announced their collaboration with a number of big fashion names to take the anti-climate change fight straight into the industry.
This community of sustainability advocates are calling themselves the Green Gang, spearheaded by none other than the eco warrior queen herself, Vivienne Westwood.
In the centre of the Green Gang's mission to green up the fashion world lies member, and fashionable knitting brand, Wool and the Gang. Their latest yarn collection Heal The Wool is one hundred per cent biodegradable and made from material offcuts from fashion production that would otherwise end up in landfill. So far, this strategy has saved six tonnes of waste fibres from this fate.
"We really wanted to champion people who are trying to take care of the planet," Jade Harwood, co-founder of Wool and the Gang, told us.
And there's no shortage of champions in the Green Gang. Aside from Westwood herself, members include Tamsin Blanchard, author of ethical fashion bible Green Is The New Black and Shahnaz Ahmed, founder of craft charity Knit Aid.
For Jade, ensuring that you do your absolute best to leave a minimal impact on the planet is a no-brainer, particularly in an industry that creates easily reuseable waste.
"I think it's sometimes assumed that making a decision that is eco-friendly can make things more difficult or complicated. But it's actually the opposite. It can (and should) be a business's approach to want to save the planet."
Liz Hutchins, Campaigns Director at Friends of the Earth and co-founder of the Green Gang, sees this movement as a great way of reaching out to people who care about the planet, but aren't sure what steps to take to help.
"It's wonderful that such an amazing collection of activists, entrepreneurs and fashion designers have come together to unite in the fight against climate change. When people come together like this, we feel unstoppable."