From how your raspberries were grown to just how free range those free range eggs are, tracing where your food comes from can be tricky.
Which is why we're all about the launch of some new tech from organic food and farming charity, The Soil Association.
The Future Of Food app lets you scan stuff that carries The Soil Association logo of approval, before displaying the exact journey of the product. (This means, of course, that you're going to be using this more in speciality and organic shops, as opposed to your local discounter supermarket.)
The information includes the farm that the product was grown or reared on, when it was taken to the supplier and how it arrived at the shop you're buying it from. Also listed will be any claims (e.g. organic, animal cruelty-free, UK produced), along with links to further verification detail, if you fancy reading on.
It works using near field communication, which is the same tech that powers contactless payments and Oyster cards. Created with Provenance, a new food tech start-up, it looks like an idea that could provide a radical change in understanding our food chain.
Currently compatible with Android phones, it's now being tested to work with iPhones, too.
While this one is fresh off the shelf, we're excited to see how this sort of tech gets rolled out.