The way that you eat meat is about to change.
Scientists have officially come up with a way of producing meat that is both sustainable and animal friendly, meaning that even people who shun animal products on ethical and environmental grounds might go for it.
Backed by Bill Gates and Richard Branson, tech start-up Memphis Meats are churning out beef, duck and chicken that is produced from animal cells. No raising or slaughtering of livestock or poultry, whatsoever.
Set to save the lives of billions of animals each year, the project's environmental impact is also minimal. Memphis Meats require a tenth of the water and a hundredth of the land that is currently used to raise livestock.
It is also predicted that meat technology will emit ninety per cent fewer greenhouse gas emissions than traditional methods.
Branson is optimistic about these advances, adamant that "in thirty years or so all meat will be clean or plant-based". Exciting times.