If you've switched it up to almond milk from your classic cow's, then this may give you the warm and fuzzies. For the globe's first World Plant Milk Day is here.
Launched by ProVeg UK – an "international food awareness organisation" dedicated to reducing the planet's meat consumption – it's been created to mark the huge uptake of milk alternatives, from coconut to oat.
The global plant milk industry is set to hit $16 billion next year, while a 2015 report from Mintel revealed that one in four launches in the UK dairy drinks and milk market were rice, nut, grain and seed-based drinks in 2014, compared to 2 per cent in 2011.
The dairy industry, ProVeg say, "is in crisis", with the organisation stating that there are "now fewer than 9,500 dairy farms in the UK compared with 13,000 a decade ago, and it has been predicted there will be fewer than 5,000 by 2025."
The shift to more of us drinking plant based milks hasn't been without controversy, however. Some analysis of various brands of UK-sold almond milk show that the final product contains less then 2 per cent almonds, and the environmental impact of growing the oval nuts – it takes five litres of water to grow one – have been noted (although it's worth mentioning that the volume of water used to grow a pound of Californian almonds has decreased by 33 percent since 1994, with the industry working on further ways to increase efficiency.)
"The first ever World Plant Milk Day ushers in the start of a new post-milk era in which everyone makes healthier, more compassionate food choices. Whether it's oat, almond, soya or coconut, there are plant milks for every taste, for every cup of tea and every bowl of cereal. World Plant Milk Day aims to widen their availability and further accelerate their popularity," said Jimmy Pierson, Director of ProVeg UK.
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