"Now is not the time to be silent. Find good news sources, get educated, read: that's what makes you powerful."
Ellie Goulding is not one of those celebrities who evades talking about issues, or who treads lightly when it comes to being vocal about the stuff that matters.
We've met in London's Clerkenwell to talk climate change. Having worked with the WWF on raising awareness of environmental issues in the past, she's now collaborated with jewellery designer Daisy London on a bracelet to raise funds for the conservation charity. "I wanted to keep getting the message out about climate change and, as I have a lot of young, female fans, I thought thought that this was a good way of doing it," she says.
Under no illusions about the urgency of taking action in a world of increasing temperatures, rising seas, melting ice and dying coral reefs, the singer is a bold force for pushing against apathy.
Here's her thoughts on what we can do, how to stay passionate and why it all matters.
Today, myself and @daisy_jewellery launched our polar bear bracelet. As many of you know, I am passionate and dedicated to protecting our planet 🌎and my collaborations are always with a conscience. The beautiful polar bear is one of the many species at risk as a result of climate change. In fact, by 2050 we could lose a third of all species if we don't start taking action! I, for one, don't want to imagine a planet without these majestic animals. Proceeds go entirely to WWF, who do tireless work in conservation and research. I am proud to be associated with them, and also to @daisy_jewellery who have such a wonderful team. When we all work together in this, amazing things happen! ❤️💪🏼🌎
"I do lots of little things to waste less. I always reuse water bottles and pay attention to recycling. I'm a vegetarian and cutting back on eating meat – red meat, especially – is one of the most immediate things we can do to help. Then there's transport – my boyfriend takes a service where you share a car to get to work that he uses in New York."
"We need to watch documentaries, read books and listen to podcasts to get educated. I'd recommend watching Racing Extinction – I found it really informative, it drew me in emotionally and showed me what humans are doing to the natural world to keep meat production and fossil fuels going. It made me sad, as it's becoming clearer and clearer that we don't need to reply on fossil fuels any more, there are alternatives."
"Climate sceptics? It's tough, there's a lot out there. All you can really do is show people how we're having hotter years than ever, how the ice in the Antarctic is melting, the levels of carbon in the atmosphere – these are pretty obvious signs."
"I think people underestimate the power that they have. Just because you're not a politician doesn't mean you can't make a difference. People in America are being vocal and galvanising – and things change because of people."
"Growing up in the Herefordshire countryside gave me a closeness with the natural world. I found my solace and my sanctuary in being outside in the fields and the forests. I live in London now, but I get to see a lot of the world. I went snorkeling in Bora Bora a few years back and saw fish I never knew existed, colours I never knew existed. The thought of that not being here because of climate change in the future is so sad."
"There's a lot of great sustainable brands. I wear a perfume called Clean Reserve which is all sustainable and I love snacking on Mindful Bites, which you can get at Whole Foods. If you want to splash more cash on clothes, Stella McCartney is all fur and leather-free."
"I keep my energy up by eating well, by exercising – I love boxing and running – which helps me to keep fighting on behalf of the planet. I make sure I switch off by doing silly things like bowling or watching TV like Ex On The Beach and Game Of Thrones. I read fiction for my songwriting and non fiction to get educated. But I am innately passionate about the natural world, and, while there is a lot of bad and depressing news out there about climate change, working with people like the WWF shows me that there's a lot still to save and to stand up for. It's not over, yet."
"If you're thinking about health, the environment ties into that. You might eat well and exercise, but, if your air is polluted or your water isn't great, then it's hard to be totally healthy. Everything depends on the planet and it's in everyone's best interests to keep it healthy."
Buy a Daisy London x Ellie Goulding bracelet, from which a minimum of £10,000 will go to the WWF, here.