Instagram gets a bad rep. Viewed mainly as the place where you see people better looking than you do things you can't afford, it's touted as a key driver in social media-based blues.
But it's also a portal to connect us with people living a sustainable life – all over the globe. Here's the best sustainable Instagram accounts for you to follow – and their take on how the digital sphere helps keep them green.
New gen, Australia-based farming couple Matt and Lentil grown veg and flowers, ferment their own sourdough, culture their own raw milk cheese and pioneer the concept of "closed loop farming".
According to Matt, Instagram is integral to their mission. "It's exactly like watching your mates achieve great things – the familiarity makes it all seem so much more doable yourself." Their debut recipe and how-to book, 'Grown & Gathered - Traditional Living Made Modern' (Plum) was published worldwide last year.
From fashion to food to conservation, Brisbane-based Jennifer Nini has something to say about it. She also reckons that Instagram serves an important purpose by reminding those who are fighting for a more ethical and eco-friendly lifestyle that they are not alone – in her words:
"You can be authentic and real and openly share your feelings and struggles without being judged or mocked for caring about the environment."
FASHION REVOLUTION // Today marks the 4th anniversary of the Rana Plaza building collapse, which killed 1134 people in Bangladesh and injured approx 2,500 more - most were garment workers, killed for the sake of unethical fast fashion. Today is also the start of a week long campaign called Fashion Revolution Week to demand transparency from the fashion brands we wear. Earlier when I got up for the day, I shared an Insta Stories video and asked @luvbamboomonkey "who made my clothes?" (I wore their singlet to sleep and no undies lol!) and after getting my head shaved an hour ago, I'm now wearing this dress from French brand @lessublimes tags showing and I ask them as well, #whomademyclothes 💚🌿#qotd #fairtrade #ecofriendly #style #fashion #fashionblogger #sustainable #sustainability #gogreen #greenliving #vegan #greenbeauty #ecobeauty #styleblogger #ootd #outfit #stylediary #mindful #conscious #sustainable #ethicalfashion #fashionblogger #sustainability #sustainablefashion #ecofashion #fblogger #instafashion #ecobeauty #greenbeauty #fashrev #whomadeyourclothes #blogger #instablogger #ecowarriorprincess @fash_rev @fash_rev_ausnz
Coconut Bowls reclaim coconutshells from companies who are not looking to reuse them and finish them with organic virgin coconut oil polish. Et voila. The perfect combination of environmentally friendly reusable bowl and chic pottery item. This project reduces the hazardous CO2 and methane emissions created when coconut shells are burned. Jake McKeon, director of Coconut Bowls, says: "As individuals we may feel a problem is too big to solve, but as an online community we can make an impact on a global scale."
A must-follow for any city dweller who finds themselves at a loss when trying to live a sustainable urban life. Alden Wicker founded Ecocult to shed some light on the opportunities and ideas of those who want to live an eco-friendly NYC lifestyle.
She says: "The more we can use digital media to spread our message of a more thoughtful life to counteract all the noise that is out there, the better."
Went on an amazing Ninth Ward Rebirth bike tour this morning, an intimate alternative to those awful bus tours that made residents feel like animals in a zoo. We stopped at @ourschoolatblairgrocery, an urban farm, and fed these goats produce waste from Whole Foods, and caught up on the food justice gossip. (Yes, that baby goat is eating paper. "They're not very good at eating yet." 😂)
There are so many areas of your life to tackle if you decide to adopt some minimalism into your life. Beauty products, books, food - aerospace engineer and medical student Anita Vandyke has thought of it all, and she's keen to share her secrets on her feed.
#KonMariMay - STEP # 6: Make room for the important things in your life. Since I've applied Kon Mari method of decluttering, I've significantly changed my life. I've changed careers, hobbies and my daily habits. I've made room for things that truly matter such as spending time with friends. I love catching up over a picnic lunch! Here is a snapshot of my zero waste picnic items: - stainless steel cutlery - cloth napkins - ceramic bowls - big salad made of organic and plastic-free ingredients in glass container - cotton picnic blanket from Africa All in a handy cotton bag! I would love to hear what you have more time for after you've decluttered. 👇
Californian environmental scientist Karen Housel is all about tweaking her style and beauty habits to be more sustainable. For her, the Insta world is a place to trade ideas with sustainable seekers.
"Surrounding myself with sustainability influencers has kept me excited to continue my journey going green."
I got to try out the April @pearlesquebox and it came with just the right beauty products I needed! 😁 I'm trying to implement preventative skincare practices with under-eye wrinkles, so I've been using oils and saturated antioxidants as an eyecream. Since a few days ago I've tried this organic and vegan Dose of C Eye Magnify by @deliaorganics that was in my Pearlesque Box and I'm in love! It's SO hydrating 💦 and I always feel refreshed! You can even pop it in the fridge for an extra cooling effect... I'm looking forward to doing this in the summer post-face mask. 🌼🌿 yay for awesome green beauty essentials!
It's tough to know where to start when looking to reduce the amount of waste you produce. Megean Weldon provides a quick-step guide, from home hacks to cute must-have products to reduce your waste footprint.
According to Megean, Instagram helps her to share the authentic struggles of living clean, but also that there are great rewards. "I use all of my social media pages to show that I, an ordinary person with normal life hurdles, can live producing very little trash. I hope that others see that if I can make positive changes, they can do it, too."
"The community built using social media provides huge support when the offline world offers too little inspiration, or seems set against sustainability," she says.
Promised you a snap of my own #bambootoothbrush. I didn't realise the red paint on the handle, which I could have done without, but can't wait to try it out! 👍💚💧🚿 Will let you know how it works! #PlasticFreeTuesday #brushwithbamboo #minimizingplasticwaste #toothbrush #alternatives #plasticfree #noplastic #hydrophil
She sees Instagram as integral to her project: "I go there for sustainable solutions tested by others and encouragement by those on the same journey," she says.
She says: "I've used social media to show what's possible, shatter misconceptions and it's allowed me to launch a global movement of waste-free living."